Posts about Audience measurement

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  1. WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Reports & whitepapers
    10 October 2024
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    Tom Ashby

    9 out of 10 top global markets expected to see prices rise more than in 2024.

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  2. Halo CMM Community Townhall Meeting
    Videos & webinars
    7 October 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  3. Halo CMM Community Townhall Meeting
    Videos & webinars
    26 September 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  4. Media price inflation falls marginally in WFA’s Outlook poll of predictions
    Reports & whitepapers
    11 April 2024
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA’s Outlook poll of predictions

    Tom Ashby

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

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  5. Halo CMM Community Townhall Meeting
    Videos & webinars
    5 April 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  6. We’re ready for a return to Reach and Frequency
    News
    3 April 2024
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    Matt Green

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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  7. Halo CMM Community Townhall Meeting
    Videos & webinars
    13 February 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  8. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    30 June 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  9. Build the future, don’t fear it
    Opinions
    6 February 2023
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    Stephan Loerke

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

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  10. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    5 January 2023
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

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  11. People first measurement
    Opinions
    5 December 2022
    Audience measurementChannelsMedia transparency

    People first measurement

    Matt Green

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

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  12. Charting a new course in media for 2022 and beyond
    Opinions
    29 July 2022
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

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